The AI Shift: ChatGPT Has Rewired Members’ Web Habits. Here’s How to Adapt.
Course Description:
Most association websites were built for a pre-AI era and are at serious risk of falling behind quickly.
Generative AI and tools like ChatGPT have introduced new habits: visitors expect to search with full-sentence questions, they want concise summaries before committing to long pages, and they assume each page will instantly suggest the next best action tailored to their needs
When your association’s website falls short of these expectations, the consequences include declining event registrations, an uptick in “I can’t find it” phone calls, and prospects choosing alternative online communities.
This webinar explains how these AI-driven behaviors are reshaping the fundamentals of web strategy for associations.
We will discuss practical adjustments that can be scheduled within typical budget and staffing limits, along with a longer-term view of deeper AI integrations and the metrics that best demonstrate progress to leadership.
Learning Objectives:
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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