The New Foundation of Member Value: Content, Experience, and Revenue
Course Description:
Digital expectations are rising—and static value propositions won’t keep members engaged.
In this session, we’ll unpack the three pillars every association needs to deliver lasting member value online: great content, a modern digital member experience, and a sustainable revenue model that supports it all. These aren’t just tactics—they’re the new foundation of engagement.
You’ll walk away with a smarter lens for evaluating your current strategy, plus real-world examples of how associations are evolving from content creators to confident digital publishers.
Whether you’re just getting started or ready to scale, this session will help you focus your efforts and build a foundation that grows with your goals.
Learning Objectives:
Implement a system that shifts from inconsistent content delivery to a system that sustains engagement year-round
Describe what it means to deliver a digital member experience that’s accessible, flexible, and aligned to how people engage today
Demonstrate how to turn content into a revenue engine—without compromising member trust or experience
Explain why associations need to think like digital publishers, and how to get started no matter your team size
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The New Foundation of Member Value: Content, Experience, and Revenue (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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