W221: Engaging Your Members, and Future Members, Where They Are
January 25, 2022 @ 1:00 pm - 2:30 pm EST
In this session we will discuss how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps, engagement tactics, and how to present your message.
LEARNING OBJECTIVES
- Learn how different age groups respond to communication/marketing messaging.
- Explore different engagement channels you should be using to get your members’ attention.
- Learn what you can be doing to attract new members through social, email and programmatic channels.
