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W221: Engaging Your Members, and Future Members, Where They Are

January 25, 2022 @ 1:00 pm - 2:30 pm EST

In this session we will discuss how you can make sure you are utilizing the right engagement channels to reach members and attain new ones. We will discuss generational gaps, engagement tactics, and how to present your message.

LEARNING OBJECTIVES
  • Learn how different age groups respond to communication/marketing messaging.
  • Explore different engagement channels you should be using to get your members’ attention.
  • Learn what you can be doing to attract new members through social, email and programmatic channels.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Alfred McKelvy III
Executive Vice President of Strategic Partnerships, Multiview
Alfred oversees Multiview’s strategic partnership acquisition by working with 100’s of mission based organizations to create new streams of non-dues revenue. Alfred created over $1,000,000…