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W225: Making the Case for Data Hygiene

January 19, 2022 @ 3:00 pm - 4:30 pm EST

As someone who interacts with your membership data every day, you see the number of duplicated and outdated records that are crowding your database. Do you want to invest in a data clean-up project but aren’t sure how to convince your team? Tune in to our session for a pulse check on the health of your data, see how your data quality compares with other associations, and walk away with the tools you need to communicate the importance of data hygiene to your team and stakeholders.

  • Participants will walk away with an estimate of how much dirty data is currently costing their association.
  • Participants will be able to see how their data quality compares with other associations.
  • Participants will learn how to communicate the importance of data hygiene to stakeholders.

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Brittany Carter
Founder, Bumblebee Data
Brittany has over 14 years of experience developing association-focused data products, services, and events including Bumblebee, Association TRENDS’ automated data transformation, and deduplication tool. She…
Lisa Staal
Product Manager, Data Services at Association TRENDSLisa Staal is the Product Manager of Data Services at Association TRENDS, a leading provider of training, data, and…