Name: W240: Representation Matters: How to Use Video to Create More Inclusive Cultures
Start: 2022-10-20T13:00:00-04:00
End: 2022-10-20T14:30:00-04:00

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W240: Representation Matters: How to Use Video to Create More Inclusive Cultures

October 20, 2022 @ 1:00 pm - 2:30 pm EDT

Event Category:

ASSOCIATIONS & NONPROFITS

COURSE DESCRIPTION:

Associations are uniquely positioned to create more diverse, inclusive and equitable cultures, both within the organization and throughout the entire industry. By lifting up the voices of real people, and especially those too often left out of the conversation, associations can move beyond written DEI statements and deliver long-lasting impact. In this course, we’ll walk through real-world examples from association leaders who are implementing these ideas and discuss best practices for gathering, editing, and publishing content that is more representative and inclusive of your diverse community.

LEARNING OBJECTIVES:

Learn how to summarize the process of planning, executing, and optimizing user-generated video campaigns to support diversity, equity, and inclusion initiatives.
Learn how to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives
Learn how to identify best practices for identifying video contributors, gathering the content, and deploying it across marketing channels

Level Beginner

NASBA (Field of Study) Computer Software and Applications

CAE (Subject Domain) Member and Stakeholder Engagement and Management

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.5

Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)