Name: W261: Your Members Are Individuals, Not Just a Demographic
Start: 2022-09-13T11:00:00-04:00
End: 2022-09-13T12:30:00-04:00

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W261: Your Members Are Individuals, Not Just a Demographic

September 13, 2022 @ 11:00 am - 12:30 pm EDT

Event Category:

COURSE DESCRIPTION:

Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.

LEARNING OBJECTIVES:

Explore how the unique characteristics of individual members factor into association membership.
Find out what associations should be looking at to understand their members and prospects.
Discuss how to incorporate the voices of all members to create a more representative organization.

Level Intermediate

NASBA (Field of Study) Communications and Marketing

CAE (Subject Domain) Marketing & Communications

Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course

Reviewer Wade Tetsuka, CPA

CPE/CAE Credits 1.5

Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)