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W298: Translating “Marketing Speak” for Executives

November 10, 2022 @ 1:00 pm - 2:00 pm EST


Have you ever wondered what the heck your marketing team really means when they’re throwing down terms like CTRs, MQLs and SQLs? The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. We’ll help you translate the terms, metrics and concepts your marketing team is using when their sharing results, progress and their strategy. As an added bonus, we’ll prep you on the questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth.



  • Learn how to understand common marketing terminology
  • Learn how to understand what influences the measurement of marketing metrics
  • Learn how to support your marketing team’s martech stack development
Level Beginner
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based

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Maneesha Manges
CXO, HighRoad Solutions
Maneesha Manges is a seasoned marketing professional with 20 years of experience working in multiple markets and global companies. Known for being a specialist in…
Aimee Pagano
Director of Programming at HighRoad Solution
Marketing and communications professional with more than fifteen years of evolving experience in the B2B space, including twelve years in an agency setting. Marketing specialties…