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W329: Why Online Community is Your Association’s Future: Changing How We Work & Connect

October 11 @ 11:00 am - 12:30 pm EDT


Online communities are tremendous wellsprings of innovation. They give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.



  • Learn techniques to foster a spirit of generosity within your online community.
  • Learn options to transform mentorship in your industry.
  • Learn how to create year-round engagement opportunities for your exhibitors and partners.


Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Barbara J. Armentrout, CAE
Managing Partner, Mesa Group
Experienced association professional with a demonstrated history of working in non-profit organization management. Skilled in Customer Relationship Management (CRM), Sponsor Program Auditing and Strategy, Marketing…
Lucas Cioffi
Principal and Lead Software Engineer at QiqoChat Inc
Solid team player and tech lead with diverse experience as a full-stack software developer, project manager, and co-founder of three startups over twelve years. Served…
Sandra Nam
CEO, QiqoChat
Sandra Nam is the Chief Executive Officer for QiqoChat. Trained in human-centered design and project management, her goal is to advance the real-world impact of…