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W405: The No BS Guide to Digital Transformation

March 2 @ 1:00 pm - 2:00 pm EST


Digital Transformation has been a hot topic for a decade, and yet associations still struggle to make it happen, to get beyond “digitizing” and truly “go digital.” Why is that? 

Join Maddie Grant and Elizabeth Engel as they share findings from their new, deeply researched whitepaper, The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward. The research is clear: the key to lasting, responsive digital transformation is intentional and focused culture change. This session will delve deeply into what makes association culture unique and how culture change particularly impacts associations. 

The session will address questions like: 

  • What is digital transformation and why do associations need it?
  • Which technologies reduce transactional friction that slow associations down?
  • What culture patterns do associations have that block true digital transformation?
  • How can associations be digitally mature enough to be competitive?

The session will also include a live interview with Prabhash Shrestha, MS, PMP, CAE
Group Executive Vice President and Chief Digital Strategy Officer, who will share insights about how The Independent Community Bankers of America® embarked on their digital transformation project on behalf of their members and their industry.  


  • – Define what digital transformation is for their specific association context
  • – Understand the concept of culture patterns and how they can be roadblocks to digital transformation
  • – Identify seven steps they need to take to effect digital transformation in their association.
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Organizational Strategy
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Elizabeth Engel, M.A., CAE
Chief Strategist, Spark Consulting, LLC
Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting. For more than 25 years, Elizabeth has helped associations grow in membership, marketing, communications,…
Maddie Grant, CAE
Culture Designer and Digital Strategist, Propel
Maddie Grant is an expert culture designer and digital strategist who focuses on helping organizations prosper during times of change. She has specific expertise in…
Prabhash Shrestha, MS, PMP, FASAE, CAE
Group Executive Vice President, Chief Digital Strategy Officer, ICBA
Prabhash Shrestha is the group executive vice president and chief digital strategy officer for the Independent Community Bankers of America® (ICBA). In his role, Shrestha…