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3 Scoops and a Mission Statement

February 1 @ 3:00 pm - 4:00 pm EST


From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities.  Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing member value.  Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt. 



  • Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.
  • Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.
  • Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W480

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Pete Zimek
Pete Zimek is the founder and CEO of Novi AMS. During one association’s strategic planning session in 2015, Pete was “voluntold” to build a different…