3 Scoops and a Mission Statement
February 1 @ 3:00 pm - 4:00 pm EST
COURSE DESCRIPTION:
From their funky, chunky ice cream flavors to their social impact, the iconic Ben & Jerry’s ice cream brand has reimagined how organizations can make an impact on their communities. Led by Pete Zimek, CAE, a former Ben & Jerry’s franchisee turned association professional, this interactive session will help to identify strategies to advance your association’s mission while increasing member value. Join us as we translate Ben & Jerry’s unique three-part mission statement into one cohesive strategy associations can adopt.
LEARNING OBJECTIVES:
- Construct a compelling origin story that expresses their organization’s “why” to both internal and external stakeholders.
- Translate an iconic ice cream brand’s three-part mission into actionable strategies for serving association members while building economic resiliency for the organization.
- Re-frame their individual approach to non-profit association management, focusing more on each member’s experience than on the member benefits they provide.
To Watch this Webinar on the Media Library CLICK HERE!
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W480
