Maximize Your Investment and Post-event Potential – Turning Your Content Into Revenue Streams and Member Value
COURSE DESCRIPTION:
Associations spend significant resources on annual events to engage members and generate non-dues revenue. Your events are a goldmine for content and sponsorship opportunities, and by incorporating a digital strategy, associations can maximize their investment.
Creating content can be costly and time-consuming for associations. However, neglecting to provide educational and inspirational content can be risky and lead to declining membership and dwindling revenue.
With proper planning, including identifying early on what to capture, your annual conference can fill your content calendar while generating non-dues revenue to fund your content throughout the year.
This approach enhances member benefits by providing valuable, continuous content and extends access to non-attendees.
This also expands sponsorship opportunities, offering industry partners richer options beyond simple brand awareness, and provides them with metrics to accurately measure their success.
LEARNING OBJECTIVES:
Recognize content that provides exceptional member value.
Compare and assess proven non-dues revenue models for their effectiveness before, during, and after your event. Design a content calendar filled with engaging content.
Develop strategies using content to create FOMO and increase annual attendance.
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As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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