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Mastering the Art of Email Newsletters: 15 Strategies for Success

February 20 @ 3:00 pm - 4:00 pm EST


Navigating the world of email newsletter marketing can be challenging. Many organizations struggle to balance timely, relevant content with the need to keep their newsletters fresh and engaging.

Email newsletters are a fantastic medium for sharing relevant content to your members, but it’s crucial to ask: are your newsletters truly resonating with each individual, or are they just another generic email in their inbox?

Break free from the one-size-fits-all approach and join our interactive workshop. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. We’ll delve into best practices for elevating your newsletter content, boosting member engagement, curating diverse external content, and harnessing the power of automation.



• Explore cutting-edge technologies to enhance your newsletter’s process while reducing internal workload – a strategic approach to save time and effort.
• Gain actionable insights to transform your newsletter and marketing strategy, maximizing its potential and effectiveness.
• Master the core principles of email engagement to ensure your newsletter stands out and truly connects with your audience.

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W499

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Erica Salm Rench, MBA
COO, Rasa.io
After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing…