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3 Types of Content Every Association Needs to Grow Membership

April 30 @ 11:00 am - 12:00 pm EDT

COURSE DESCRIPTION:

A healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects, convert those prospects into new members, and then retain those new members. You accomplish this through your content. In this webinar, we will review a fictional case study of an association for CPAs, and you will learn the three types of content every association needs to grow and strengthen its membership.

 

LEARNING OBJECTIVES:

  • Learn how to take your existing content and use it to generate new membership leads
  • Learn what conversion content is and how you can use it to address objections to joining
  • Learn what the key criteria’s are for creating content that retains members

To Watch this Webinar on the Media Library CLICK HERE!

Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W507

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Leona Dalavai Scott
President, JEP Marketing Communications LLC
Leona Dalavai Scott is a membership content strategist, founder, and president of JEP Marketing Communications. She has a strong background in creating award-winning content that…