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What Are the Benefits of User Generated Content

June 15, 2022 @ 1:00 pm - 2:30 pm EDT

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Highly relevant and engaging content is in ultra-demand and associations are feeling the pressure to supply. How do they produce content on a consistent basis that resonates with members and keeps them coming back for more? That’s where member-created content comes in. Members are often an untapped resource of knowledge, ideas, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility, but with the appropriate strategy, member-created content can increase member engagement through elevated experiences and building stronger connections that last.

  • How to utilize your member content to your advantage
  • How to engage with members socially to create deeper connections
  • Understand member personas and how to engage with different groups
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1-2 years marketing and/or IT experience
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Alfred McKelvy III
Executive Vice President of Strategic Partnerships, Multiview
Alfred oversees Multiview’s strategic partnership acquisition by working with 100’s of mission based organizations to create new streams of non-dues revenue. Alfred created over $1,000,000…