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Why You Should Build an Online Community for Your Association

October 11, 2022 @ 11:00 am - 12:30 pm EDT


Online communities are tremendous wellsprings of innovation. They give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit.  When your online community fosters a genuine sense of belonging, it becomes core to your members’ professional identity.  Association members are emerging from the pandemic with a significantly higher level of technical proficiency, giving membership-based organizations the opportunity to reassess and reimagine how online community can become a predictable core growth engine.



  • Learn techniques to foster a spirit of generosity within your online community.
  • Learn options to transform mentorship in your industry.
  • Learn how to create year-round engagement opportunities for your exhibitors and partners.


Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Barbara J. Armentrout, CAE
Founder & Key Principal, BJA Solutions for Associations
Experienced association professional with a demonstrated history of working in non-profit organization management. Skilled in Customer Relationship Management (CRM), Sponsor Program Auditing and Strategy, Marketing…
Lucas Cioffi
CTO and Co-Founder, QiqoChat
Solid team player and tech lead with diverse experience as a full-stack software developer, project manager, and co-founder of three startups over twelve years. Served…
Sandra Nam
CEO and Co-Founder, QiqoChat
Sandra Nam is the Chief Executive Officer for QiqoChat. Trained in human-centered design and project management, her goal is to advance the real-world impact of…