Ray van Hilst, CAE

Email ray@yokoco.com

Ray van Hilst is VP of Strategy at Yoko Co, a web design and marketing agency with a mission to help organizations “Do good. Better.”


Ray blends 25+ years of marketing experience with modern web principles to create high value websites that help organizations meet their goals. His diverse background includes Fortune 500 brands such as Disney and The Home Depot and non-profits and associations including the National Wildlife Federation, The Oceanic Society, EMDR International Association, American Association of Endodontists, School Nutrition Association, and many more.


Ray works with clients to set the strategic direction for their website and online marketing by helping them get beyond the “wouldn’t it be great if” conversations to the place of “this is what we should do.” He offers clients strategic consultation on web development, content strategy, creative direction, and on-going web operations.
Ray is a frequent speaker about web strategy, web operations and marketing technology. He is also an active member of ASAE: The American Society of Association Executives having served on ASAE’s Technology Council and Marketing Council . When he’s not thinking about the web, Ray is a husband, father, outdoor enthusiast, and aspiring musician.

Events from this instructor

Today

  • W263: 5 Non-negotiable Web Strategies Every Association Needs in 2022 & Beyond

    INSTRUCTORS: Ray van Hilst, Director of Client Results, Yoko & Co, and Chris Bonney, Director of Client Relationships, Yoko Consulting || CREDITS: CPE 1.5 hours (NASBA Category: Communications & Marketing) || CREDITS: CAE 1.5 hours (Subject Domain, Marketing & Communications) || COST: $--

  • Best Practices of a Website Redesign Project Plan | Key Factors

    https://zoom.us/j/95939265002
    Virtual Event

    INSTRUCTORS: Ray van Hilst, Director of Client Results, Yoko & Co; Jessica Konrath, MA, CAE, Executive Director, Academic Pediatric Association, American Academy of Clinical Toxicology at Degnon Associates; and Danielle Duran Baron, MA, MBA, CAE, Vice President of Marketing, Communications & Industry Relations at the School Nutrition Association || CREDITS: CPE 1.5 hours (NASBA Category: Communications & Marketing) || CREDITS: CAE 1.5 hours (Subject Domain, Marketing & Communications) || FORMAT: Webinar || FORMAT: Webinar || COST: $---

    Free

  • S201: Is your website AWESOMESAUCE or just MEH?

    https://zoom.us/j/94197615972
    Virtual Event

    INSTRUCTORS: Ray van Hilst, Director of Client Results, Yoko Consulting || CREDITS: CPE 1.5 hours (NASBA Category: Communications and Marketing) || CREDITS: CAE 1.5 hours (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---

    Free

  • FALL SYMPOSIUM, Washington D.C. (In-Person)

    Clyde's Restaurant at Gallery Place, Washington, D.C. 707 7th St NW, Washington, D.C.

    Join us in Washington, D.C. for an in-person one day only event! (for Associations & Nonprofit Professionals) FOCUS: Marketing | Membership | Engagement Thursday, September…

    Free

  • Ready to Redesign? 7 Signs Your Website is Ready for a Makeover

    https://zoom.us/j/95676689119
    Virtual Event

    W506 - INSTRUCTOR: Chris Bonney, Director of Client Relationships, Yoko Consulting; and Ray van Hilst, Director of Client Results, Yoko Consulting || CREDITS: CPE 1 hour (NASBA Category: Information Technology) || CREDITS: CAE 1 hour (Subject Domain: Operations) || FORMAT: Webinar || COST: $---

    Free

  • Google Analytics Unlocked: Data-Driven Strategies for Your Website

    zoom.us/j/98734796832
    Virtual Event

    W647 - Google Analytics Unlocked: Data-Driven Strategies for Your Website - INSTRUCTORS: Ray Van Hilst, Vice President of Strategy, Yoko Consulting || CREDITS: CPE 1 hours (NASBA Category: Information Technology) || CREDITS: CAE 1 hours (Subject Domain: Member & Stakeholder Engagement) || COST: $---

    Free

  • The Association Playbook for the AI Powered Web: Making Your Website Work Smarter

    zoom.us/j/99194815364
    Virtual Event

    W648 - The Association Playbook for the AI Powered Web: Making Your Website Work Smarter - INSTRUCTOR: Chris Yoko, CEO, Yoko Consulting, Ray Van Hilst, Vice President of Strategy, Yoko Consulting || CREDITS: CPE 1 hour (NASBA Category: Information Technology) || CREDITS: CAE .5 hour (Subject Domain: Marketing & Communications) || FORMAT: Webinar || COST: $---

    Free

  • More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win

    zoom.us/j/99266671946
    Virtual Event

    W710 – More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win – INSTRUCTORS: Ray Van Hilst, Vice President of Strategy, Yoko Co || CREDITS: CPE 1 hours (NASBA Category: Business Management & Organization) || CREDITS: CAE 1 hours (Subject Domain: Organizational Strategy) || COST: $—

    Free