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S201: Is your website AWESOMESAUCE or just MEH?

September 29 @ 10:00 am - 11:00 am EDT
COURSE DESCRIPTION: 
Have you taken a fresh look at your website lately? Could YOU use your website as a customer or stakeholder? Is it putting your best foot forward to meet your user’s needs through web usability best practices? Or are you “navel gazing” through an internal structure with biases and behaviors that flummox people and keep you from meeting your goals?
 
This hands-on session will guide website managers and digital marketers through the process of conducting an independent heuristic website review and how to make improvements that reduce frustration, increase engagement, and advance your goals. Attendees will learn how to conduct a website review including user behavior, web usability, conversion, messaging, and content best practices viewed through modern web principles to walk away with an action plan for their own site.
 
LEARNING OBJECTIVES:
  • Receive a hands-on review of websites and walk away with an action plan for their own site.
  • Learn how to make improvements that reduce frustration, increase engagement, and advance your goals.
  • Learn how to conduct a website review including user behavior, web usability, conversion, messaging, and content best practices.
 
 
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1-year management experience in association operations, Advance preparation required: None
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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INSTRUCTORS
Ray van Hilst
Director of Client Results, Yoko Consulting
Ray is an inventive soul and his wit and charisma are present from the moment that you meet him. Ray seamlessly blends 20+ years of…

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