B196: SEO Crash Course: It’s Not Just Keywords
COURSE DESCRIPTION:
Search engine optimization (SEO) can be a daunting task for any business or website owner, but mastering it is crucial for online success. Many believe that SEO is all about choosing the right keywords and hoping for the best. However, in reality, it’s far more complex than that. To properly optimize your website, you must also focus on technical SEO, on-page SEO, and off-page SEO (link building). Conducting thorough keyword research is essential, but it’s just the beginning. Technical SEO ensures that your website is optimized for search engine crawlers, while on-page SEO focuses on content and website structure. Off-page SEO involves building relationships with other websites through backlinks to increase your page authority. To give your website the best chance of appearing at the top of search engine results, it’s important to take a well-rounded approach to SEO.
LEARNING OBJECTIVES:
– Keyword Research
– Technical SEO
– On-Page SEO
– Off-Page SEO (Link Building)
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As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)