What Works (And Why) in New Member Acquisition Campaigns
Course Description:
Membership growth doesn’t happen with a single message or magic moment. It takes intentional, well-timed communication across multiple channels.
In this webinar, we’ll break down what makes an effective member acquisition strategy and how to put it into practice. You’ll learn how to combine website engagement, email outreach, and timely follow-ups to capture interest, personalize the experience, and guide prospective members toward joining.
We’ll walk through best practices for designing cross-channel campaigns that meet prospective members where they are and deliver value at every step. To bring these strategies to life, we’ll also highlight how two associations have successfully implemented them in real-world campaigns.
Whether you’re launching your first acquisition effort or fine-tuning an existing one, you’ll leave with fresh ideas to build smarter, more effective campaigns.
Learning Objectives:
Identify the key components of a successful member acquisition strategy
Design cross-channel campaigns that engage prospective members at the right time
Leverage personalization and real-time responses to improve conversions
Apply lessons from real-world campaigns to your own member growth efforts
To Watch this Webinar on the Media Library CLICK HERE!
What Works (And Why) in New Member Acquisition Campaigns (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
