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From Content to Intelligence: How Associations Can Turn Member Voices into Actionable Insight

March 12 @ 1:00 pm - 2:00 pm EDT

Course Description: 

Associations are rich with member stories — from conferences, advocacy efforts, volunteer leadership, and professional practice — but most of that insight never makes it beyond isolated videos or anecdotal feedback. In this session, we’ll explore how associations can systematically capture member voices and use AI to transform those stories into usable intelligence. Learn how to scale story collection without adding staff burden, extract themes and insights efficiently, and turn authentic member voices into strategic assets that inform marketing, education, advocacy, and leadership decision-making.

 

Learning Objectives:

Identify scalable methods for capturing authentic member stories across events, programs, and advocacy initiatives without overloading staff.
 
Understand how AI tools can extract themes, insights, and usable data from large volumes of video content to support strategy and reporting.
 
Develop a framework for activating member-generated content across marketing, education, advocacy, and governance to increase engagement and organizational impact.
 
 

From Content to Intelligence: How Associations Can Turn Member Voices into Actionable Insight (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Information Technology
CAE (Subject Domain) Organizational Strategy
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W683

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is…