Renewal Campaigns That Keep Members Coming Back
Course Description:
Most members decide whether to renew long before the renewal notice goes out. By the time it lands, you’re not renewing them, you’re chasing them. Many associations end up running a rescue operation every renewal season, segmenting by membership tier and leading with deadlines instead of the relationship. This session walks through a different approach: Ask, Capture, Act. Start the conversation 90 days out, find the members on the fence while there’s still time, and route each answer to the right next step automatically. You’ll see how a professional association turned one renewal question into $956K in renewal value and nearly 12,000 conversions. You’ll also see how a trade association started a similar campaign by confirming the right contact before asking for the renewal.
Learning Objectives:
Identify at-risk members months before the renewal notice goes out
Turn renewal reminders into conversations about the value members received
Respond to each member’s reason for hesitating with the right next step
Renewal Campaigns That Keep Members Coming Back (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
