COURSE DESCRIPTION:

Today, it IS possible to make a tremendous, polished, professional impact through your marketing initiatives with only a modest marketing budget. Discover budget-friendly techniques and tools that are truly within reach, even if your annual marketing campaign budget doesn’t expand beyond four digits.

If you’re a small- to mid-sized association, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise, the old adage does still hold true – you have to spend money to make money. Fortunately, today, it’s possible to make a tremendous, polished, professional impact through your marketing initiatives with only a modest marketing budget.

In this session, you’ll learn about techniques and tools that are truly within reach, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session, we will showcase real examples in action, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns. Participants will also gain access to a hot list of low-cost marketing ideas, templates, and resources that make a huge impact.

LEARNING OBJECTIVES:

• Learn how to develop and implement a marketing plan and budget that delivers “big-impact” results from smaller budgets.
• Learn how to apply strategies and tactics to build and execute successful marketing campaigns with limited budgets.
• Participants will gain access to a list of techniques and tools that have been vetted to help them in their quest to deliver maximum impact with minimal investment through marketing.