Beyond Your Member Count: The Metrics That Reveal Your Association’s True Level of Member Engagement.
Course Description:
Most associations know how many members they have. Far fewer know how many are truly engaged. Traditional membership reports measure dues and renewals but often miss the participation patterns that reveal the real health of your membership. In this session, you’ll learn how to evaluate member engagement using data you likely already collect, identify where members are dropping off, and uncover practical opportunities to strengthen participation, retention, and long-term membership value.
Learning Objectives:
Distinguish between membership counts and meaningful member engagement, and understand why the difference matters.
Measure member participation using practical engagement metrics derived from data they already collect.
Identify which member activities are most closely associated with stronger renewal and long-term retention.
Evaluate where engagement breaks down across the member lifecycle and prioritize the areas with the greatest opportunity for improvement.
Develop a practical 90-day action plan to strengthen member engagement without requiring new technology or changes to association policies.
Beyond Your Member Count: The Metrics That Reveal Your Association’s True Level of Member Engagement. (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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