Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing
Course Description:
In the modern battlefield of sales, social media is your war zone, and your keyboard is your sword. If you are ready to go beyond passive posts and actually convert, then it’s time to become a Social Media Sales Warrior—armed with intelligence, strategy, and fearless engagement.
Learning Objectives:
By the end of this session, participants will be able to:
Understand the Core Principles of Social Selling
o Define what it means to be a “Social Media Sales Warrior” in today’s competitive digital marketplace.
o Distinguish between passive social presence and active social selling.
Identify and Leverage Key Decision-Makers via Social Media
o Locate and engage with social media managers, gatekeepers, and influencers within target organizations.
o Build rapport to extract relevant insights without direct pitching.
Apply Strategic Tagging and Engagement Tactics
o Use tagging, comments, and shares to increase visibility and initiate contact with prospects.
o Understand when and how to tag appropriately to prompt engagement and deepen relationships.
Extract Intelligence from Prospect Activity and Engagement Patterns
o Analyze likes, shares, and comments to identify prospect interests, pain points, and buying readiness.
o Use tools and features (e.g., LinkedIn filters, Facebook post insights) to track digital body language.
Create Content That Drives Conversations and Conversions
o Craft compelling stories, case studies, and value-driven posts that generate inbound interest.
o Use content as a drip strategy to guide prospects through the sales funnel.
Navigate Digital Communities and Groups for Strategic Positioning
o Identify relevant groups and forums where target audiences engage.
o Contribute meaningfully to build visibility and thought leadership within niche communities.
Develop and Maintain a Sales-Oriented Social Media Routine
o Build a repeatable system for daily/weekly prospecting, posting, and relationship building.
o Incorporate tools to track engagement, schedule posts, and follow up effectively.
Understand the Ethical Boundaries of Social Selling
o Recognize the difference between strategic social selling and intrusive behavior.
o Apply best practices to maintain professionalism, authenticity, and trust.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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