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Creating a Coaching Culture: The Strategic Advantage for Association Growth

January 21, 2026 @ 11:00 am - 12:00 pm EST

Course Description: 

This session explores the transformative power of personal coaching for association leaders and members. Gain a clear understanding of coaching, as defined by the International Coaching Federation, and its goal-oriented, client-centered approach to development. Learn how coaching enhances key organizational outcomes, including improved performance, higher retention rates, increased productivity, and better communication. Discover how personalized coaching unlocks individual potential, strengthens employee engagement, and fosters a more collaborative work environment. By the end of the session, you will understand how integrating coaching can drive lasting improvements in both individual and organizational success.
 
Learning Objectives

Apply coaching strategies within teams to unlock individual potential, enhance performance, and support professional growth through goal setting, feedback, and personalized development plans.

Implement coaching techniques to cultivate a supportive and engaging workplace culture that improves employee satisfaction, motivation, and retention.

Demonstrate effective communication and conflict resolution using coaching principles such as active listening, powerful questioning, and constructive feedback to strengthen collaboration and team productivity.

Creating a Coaching Culture: The Strategic Advantage for Association Growth (NASBA/CAE/CPE Course Credit Information)

Level Intermediate
NASBA (Field of Study) Personnel/Human Resources
CAE (Subject Domain) Operations
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W674

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Lori Bruhns
CEO at Lori Bruhns, LLC
What happens when a passionate educator decides to revolutionize the way leaders lead? You get Lori Bruhns – a multi-lingual executive coach whose unconventional journey…