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Effective Member Relationship Management Strategies

February 15 @ 1:00 pm - 2:00 pm EST


You might not have thought about membership like this before: you’re in a relationship with each of your members! After you have DTR’d (Defined the Relationship, a.k.a. they join), that’s when the effort begins. To have a successful relationship, you have to learn more about one another, discover likes and dislikes, and deliver accordingly.



  • Techniques for Listening to members throughout the member lifecycle.
  • How to shift your association’s approach to be more Open-minded when it comes to member input and feedback.
  • Opportunities to demonstrate Value at unique communication touch points during the year.
  • How making it about your partner (the member), and not you (the association), results in long-term Engagement and dedication to your organization.
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…