
From Hidden Gem to Headline Maker: Becoming the Go-to Source Through Earned Media

Course Description:
In a crowded media landscape, associations and nonprofits must not only compete for attention but also assert themselves as credible sources of industry insight. This webinar will explore the essential strategies that associations/nonprofits can use to become recognized media authorities. From crafting compelling narratives to nurturing meaningful media relationships, attendees will learn how to create high-value, newsworthy content that captures the attention of top-tier journalists.
Whether you’re new to media outreach or looking to refine your existing approach, this session provides a blueprint for increasing your organization’s earned media impact.
Learning Objectives:
Identify key components of a PR strategy that positions associations as thought leaders.
Analyze techniques for tailoring media pitches to align with journalists’ needs and news cycles.
Apply practical tips for building and maintaining a curated media list that drives ongoing coverage.
To Watch this Webinar on the Media Library CLICK HERE!
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)