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How to Boost Member Engagement For Your Association

January 17, 2023 @ 11:00 am - 12:00 pm EST


Are your members truly engaged? Typical measures of engagement – such as email open and click-through metrics, social media interactions and website visits – are indicators of general activity, and not necessarily true member engagement. Real engagement happens when members get to use their voices, early and often! It’s time to level up your member interactions throughout the year by making your engagement about the member (and not their passive data).



  • Understand the connection between member insights (what the association knows about its members) and member engagement (action, attention and long-term commitment).
  • Consider a more frequent use of the Voice of the Member as a key indicator of engagement for their association.
  • Evaluate their current technology stack for member listening capabilities.


Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…