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Importance of Digital Nurture for Prospective Members

October 5, 2022 @ 11:00 am - 12:30 pm EDT


Do all buyer journeys organically convert, or do they need a little “push” to move along the funnel? The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Learn how to pull those future members deeper down into the funnel so they reach the “decision” stage a little quicker.



  • Learn how to understand the basic structure of the marketing funnel
  • Learn how to identify techniques that help to drive nurture campaigns
  • Learn how to understand the data and technology required to deliver automated marketing campaigns


Level Beginner
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Delivery Group Internet Based

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Aimee Pagano
Director of Programming at HighRoad Solution
Marketing and communications professional with more than fifteen years of evolving experience in the B2B space, including twelve years in an agency setting. Marketing specialties…