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Modern eCommerce Guide: Boosting Member Engagement

October 4, 2022 @ 11:00 am - 12:00 pm EDT

For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. Meanwhile, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern, integrated approach to eCommerce for selling membership, publications, registrations, donations, and products?

 

LEARNING OBJECTIVES

  • Understand the evolution of modern eCommerce and compare to AMS commerce
  • See real world examples of the shopping cart experience and the features available to associations
  • Learn how eCommerce can connect within your ecosystem of software
Level Intermediate
NASBA (Field of Study) Information Technology
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Jeff Horne
Co-Founder, CEO, Wicket
Jeff is the Co-Founder and CEO of Wicket, and a passionate advocate and change agent for software solutions available to member-driven organizations. Jeff regularly speaks…
Mel Cowell
General Manager, Wicket
Melissa is the General Manager of the Services Team at Wicket. Melissa leads a cross-functional team of project managers, user experience researchers, designers, and developers…