Modern eCommerce Guide: Boosting Member Engagement
October 4, 2022 @ 11:00 am - 12:00 pm EDT
For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. Meanwhile, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern, integrated approach to eCommerce for selling membership, publications, registrations, donations, and products?
LEARNING OBJECTIVES
- Understand the evolution of modern eCommerce and compare to AMS commerce
- See real world examples of the shopping cart experience and the features available to associations
- Learn how eCommerce can connect within your ecosystem of software
Level Intermediate
NASBA (Field of Study) Information Technology
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based
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