Proven Tactics to Boost Video Engagement | Top Tactics
January 27, 2022 @ 1:00 pm - 2:30 pm EST
It’s no secret: Associations that incorporate authentic video content in their strategy create more loyal communities, deliver year-round engagement, and drive critical non-dues revenue. And video is not a tool that should be reserved for your marketing and communications departments.
Join Michael Hoffman, co-founder and CEO of Gather Voices, to explore 7 campaigns from association leaders across departments from membership to continuing education to internal communications to marketing to advocacy. You’ll explore how to translate lessons learned from these cases into your own high-value video campaigns.
LEARNING OBJECTIVES
- Digital engagement trends accelerating organizations’ use of video
- Types of video content that maximize engagement and non-dues revenue
- How to plan and develop a simple and efficient video campaign
- KPIs and measurement strategies to quantify your success
