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S203: Your Members Are Individuals, Not Just a Demographic

September 29 @ 1:30 pm - 2:30 pm EDT
COURSE DESCRIPTION: 
Often, associations are quick to attribute changing membership numbers, participation levels, and overall engagement to generational and cultural characteristics. Have we missed the mark? Studies show that—more than generational and cultural differences—the beliefs, values, and behaviors of individuals are better indicators of association participation than the typical generational explanations. Join association thought leaders to explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.
 
 
LEARNING OBJECTIVES:
  • Explore how the unique characteristics of individual members factor into association membership.
  • Find out what associations should be looking at to understand their members and prospects.
  • Discuss how to incorporate the voices of all members to create a more representative organization.

 

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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INSTRUCTORS
Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…

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