S204: The Attention Economy & How Associations Can Benefit From Integrated Media Plans
For most of human history, access to information was limited. But in today’s digital age, the only thing in short supply is the human attention span. Modern economics is driven by how well companies capture and retain the attention of the market. Known as the “Attention Economy,” consumers are trading their attention as if it were a commodity. So, how do associations take advantage to earn the attention of their industry? By thinking like a media company. Just like Apple, Netflix, Disney and other major players capitalize on media consumption and distribution, associations can also use them to grow engagement and generate revenue for their organization.
- Learn how to grab the attention of your members in a world of decreasing attention span.
- Learn more about how media companies engage, and how it can benefit your association.
- Learn how to change your mindset to always think boldly and evolve with your industry, including members and vendors.