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The Importance of a Culture Change Strategy in an Organization

April 18, 2023 @ 11:00 am - 12:00 pm EDT
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In this 3-part series of webinars, we will convince you that culture change is (a) easier than you think, and (b) can result in meaningful improvement in both engagement and bottom line results. The secret lies in uncovering your hidden culture patterns and then fixing the ones that are holding you back.


In Part 1, we’ll dig into collaboration, something most cultures value, yet still don’t do very well. We will explore concrete actions you can take that reduce or eliminate those perennial challenges related to silos and information flow and make your collaboration more effective. We will share details from a case study organization that has turned this pattern around.

Register for Part 2 HERE

Register for Part 3 HERE


Maddie Grant and Jamie Notter are co-founders at PROPEL, where they help leaders create amazing workplace cultures that drive greater performance and impact. Together, they have a combined 40 years of experience consulting with organizations on culture, conflict, and digital strategy from a variety of industries, including software, healthcare, retail, finance, and non-profit. They are co-authors of three popular business books: HumanizeWhen Millennials Take Over, and The Non-Obvious Guide to Employee Engagement. Based in Washington, DC, they are frequent keynote speakers to diverse audiences around the world.



  • – Identify patterns inside your culture that are getting in the way of performance.
  • – Develop strategies for changing culture, no matter where you sit in your organization.
  • – Create the conditions that support more effective collaboration in your organization.
Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Executive Leadership
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Jamie Notter
Co-Founder, PROPEL
Jamie is an author, consultant, and culture strategist at PROPEL, where he helps leaders create amazing workplace cultures that drive greater performance and impact. He…
Maddie Grant, CAE
Culture Designer and Digital Strategist, Propel
Maddie Grant is an expert culture designer and digital strategist who focuses on helping organizations prosper during times of change. She has specific expertise in…