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Understanding the Digital Ecosystem: Using New Technology

November 22, 2022 @ 11:00 am - 12:30 pm EST


Like most associations, for decades ASAE has had a traditional technology, AMS-centered stack as the core of their business systems infrastructure. Two years ago, ASAE started to explore alternatives to the traditional model, and now in 2022 are beginning the rollout of a new suite of tools that will transform and modernize the organization. Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools, connected together, focusing on the member experience.
In this session, we’ll explore the key components of ASAE’s new technology stack including the Member Data Platform (MDP), Integration Platform as a Service (iPaaS), eCommerce platform, and other cloud-based solutions.



  • Understand the core components of a digital ecosystem approach.
  • Learn about the use of iPaaS technology to enable integrations and the MDP for member data management.
  • See ASAE’s solution architecture and learn why they are pursuing a non-traditional approach.
  • Explore the idea of a phased approach to a digital infrastructure rollout.
Level Intermediate
NASBA (Field of Study) Information Technology
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.5
Cost Free
Delivery Group Internet Based

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Jeff Horne
Co-Founder, CEO, Wicket
Jeff is the Co-Founder and CEO of Wicket, and a passionate advocate and change agent for software solutions available to member-driven organizations. Jeff regularly speaks…
Reggie Henry, CAE
Chief Information and Performance Excellence Officer, ASAE
20+ years of working with or for non-profit organizations. In addition to ASAE and The Center for Association Leadership: One year project with the Public…
Mani Jagadeesan
President & CEO, ShuffleLabs
Mani Jagadeesan is a serial entrepreneur, results-oriented leader and a strategic visionary. As President and CEO for ShuffleLabs, Mr. Jagadeesan has driven the business to…