Video Relationship Management: The New Era of Connection and Engagement
Course Description:
In a world where inboxes are full and audiences are tuning out, how do you break through? This session introduces Video Relationship Management (VRM), a category pioneered to restore trust and attention through authentic, scalable video. We’ll unpack the principles of VRM, which include video at the core, co-creation over control, lifecycle integration, and systemized scalability—and why they matter now more than ever. Using ASAE’s adoption of VRM as a case study, you’ll see firsthand how associations can elevate member voices, extend event impact, and create lasting connections. Walk away with practical strategies and inspiration to reimagine how your organization builds relationships in the age of distraction.
Learning Objectives:
By the end of this session, participants will be able to:
Define Video Relationship Management (VRM): Understand what VRM is, how it differs from traditional video strategies, and why it represents a new category of engagement.
Recognize the Value of Authentic Video: Learn how co-created, human-centered video outperforms scripted or outsourced production in building trust and driving measurable results.
See Lifecycle Integration in Practice: Explore how VRM can power engagement across the entire relationship journey—from welcome to renewal, pre-event buzz to post-event legacy.
Evaluate a Real Case Study: Gain insights from how ASAE has implemented VRM to amplify member voices, boost engagement, and set a new standard for association storytelling.
Apply Key Takeaways to Their Own Organization: Identify opportunities to activate VRM principles immediately, regardless of budget or staff size.
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Video Relationship Management: The New Era of Connection and Engagement (NASBA/CAE/CPE Course Credit Information)
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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