W271: Member Segmentation: The Key to Affordable and Effective Hybrid Events
COURSE DESCRIPTION:
During the pandemic associations pivoted to virtual events as a means to connect and educate members. As we learn to live with COVID we are now all back to physical, in-person events, but are left with the challenge that the average association only gets 15% of members to their annual conference. How do we affordably implement hybrid to reach a larger audience and ensure that our best content doesn’t miss 85% of our members? This webinar will discuss the different hybrid models that are emerging to balance cost and workload while addressing the needs of delivering to a much larger audience.
LEARNING OBJECTIVES:
- How member segmentation can help you plan for hybridizing a conference
- Hybrid models that work without blowing the budget or your teams capacity
- Using event content strategically, all year long
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
