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W271: Member Segmentation: The Key to Affordable and Effective Hybrid Events

January 11 @ 1:00 pm - 2:00 pm EST


During the pandemic associations pivoted to virtual events as a means to connect and educate members.  As we learn to live with COVID we are now all back to physical, in-person events, but are left with the challenge that the average association only gets 15% of members to their annual conference.  How do we affordably implement hybrid to reach a larger audience and ensure that our best content doesn’t miss 85% of our members?  This webinar will discuss the different hybrid models that are emerging to balance cost and workload while addressing the needs of delivering to a much larger audience.



  • How member segmentation can help you plan for hybridizing a conference
  • Hybrid models that work without blowing the budget or your teams capacity
  • Using event content strategically, all year long
Level Beginner
NASBA (Field of Study) Specialized Knowledge
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based

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Dan Stevens
President, WorkerBee.TV
Dan has over 30-years of association experience and takes pride in driving the industry forward. Dan’s first experience in the association world started in 1991…