W297: Understanding The Difference Between Lead And Demand Generation
COURSE DESCRIPTION:
There’s a tendency to use lead gen and demand gen interchangeably, yet they are unique tactics that stand on their own when it comes to the buyers journey.
Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association need to focus on.
LEARNING OBJECTIVES:
- Learn how to understand the differences between lead gen and demand gen
- Learn how to identify what tactics can be used to drive both types of campaigns
- Learn how to understand the type of technology and data needed to deliver each type of campaign
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
