W298: Translating “Marketing Speak” for Executives
COURSE DESCRIPTION:
Have you ever wondered what the heck your marketing team really means when they’re throwing down terms like CTRs, MQLs and SQLs? The alphabet soup that marketers use can be difficult to follow and sometimes just sound downright strange. We’ll help you translate the terms, metrics and concepts your marketing team is using when their sharing results, progress and their strategy. As an added bonus, we’ll prep you on the questions you can ask as their leaders to help pinpoint how your organization can pursue additional revenue growth.
LEARNING OBJECTIVES:
- Learn how to understand common marketing terminology
- Learn how to understand what influences the measurement of marketing metrics
- Learn how to support your marketing team’s martech stack development
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
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