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W306: Using The Magic Of Modern eCommerce To Boost Member Engagement And Diversify Revenue

October 4 @ 11:00 am - 12:00 pm EDT

For decades, AMS systems have focused on usability of association staff first, leading to less-than-desirable member experiences. Meanwhile, eCommerce software has evolved at a tremendous pace and now offers amazing features and benefits for associations. Imagine what your association could do with a modern, integrated approach to eCommerce for selling membership, publications, registrations, donations, and products?

 

LEARNING OBJECTIVES

  • Understand the evolution of modern eCommerce and compare to AMS commerce
  • See real world examples of the shopping cart experience and the features available to associations
  • Learn how eCommerce can connect within your ecosystem of software
Level Intermediate
NASBA (Field of Study) Information Technology
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based

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INSTRUCTORS
Jeff Horne
Co-Founder, CEO, Wicket
Jeff is the Co-Founder and CEO of Wicket, and a passionate advocate and change agent for software solutions available to member-driven organizations. Jeff regularly speaks…
Mel Cowell
General Manager, Wicket
Melissa is the General Manager of the Services Team at Wicket. Melissa leads a cross-functional team of project managers, user experience researchers, designers, and developers…