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W334: How to Think Like a Product Developer

September 27 @ 11:00 am - 12:00 pm EDT

COURSE DESCRIPTION:

Your event is a product, and it should be designed to meet the needs of your audience. Product development starts with understanding the audience at a fundamental motivational level. But how can you learn what it is your members need, especially if they don’t know it themselves? Intended for those who plan or market events, discover an exciting new approach to enhancing your events. Learn core design constructs to help you think about your event in new ways, and break into interactive groups for prototyping and a product pitch.

 

LEARNING OBJECTIVES:

  • Learn core design constructs to help you think about your event in new ways, and break into interactive groups for prototyping and a product pitch.
  • Learn how to understand the audience at a fundamental motivational level by learning how to know your members needs in advanced (even if they don’t know for themselves).
  • Learn an exciting new approach to enhancing your events.

 

Level Intermediate
NASBA (Field of Study) Business Management & Organization
CAE (Subject Domain) Operations
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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INSTRUCTORS
Brooke Wilson, CMP
Experience Design Manager at 360 Live Media
As someone who thrives on challenge, multi-tasking and performing under pressure, a career in the events industry seemed like a no-brainer for Brooke. She has…

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