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W337: Why Associations Should Stop Planning Events and Start Designing Experiences

December 6, 2022 @ 3:00 pm - 4:00 pm EST

COURSE DESCRIPTION:

It is an understatement to say that 2020 and most of 2021 was disruptive to all facets of our lives. When it came to meetings and events, which historically relied heavily on in-person interaction, it was a time of change and lessons learned. Now that we are returning to in-person events, it is imperative that our associations don’t fall back on history and habit. Learn what it takes to design experiences rather than simply planning events. From meeting design to stakeholder engagement, the landscape has changed—is your association ready?

 

LEARNING OBJECTIVES:

  • Learn what it takes to design experiences rather than simply planning events.
  • Learn how the landscape has changed from meeting design to stakeholder engagement. 
  • Learn how to not fall back on history and habits now that we are returning to in-person events. 

 

Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Katie Riggs, CAE, CMP, CMM, HMCC, CED
Chief Event Strategist at Riggs & Co
Creative professional with expertise in all aspects of successful conference/tradeshow planning and execution. Proven ability to develop, manage and motivate effective teams that execute flawless…
Emilie Perkins, CMP, CAE, CMM, PMP, CED
Director of Client & Conference Services, Raybourn Group International, Inc.
I am a visionary meeting professional dedicated to designing innovative event experiences. I have extensive strength and experience in collaboration, critical thinking, fiscal accountability, project…