W363: Seemingly Limitless, Unapologetic, Member Resources — Expand Your Content’s Reach and Elevate Your Brand
Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, white papers, videos, products… Put this content to work — retaining the members you’ve got and attracting prospects not yet in the fold. Many organizations do a poor job showcasing all of the good “stuff” in their arsenal — join us to discuss our best tips and advice for ‘getting it all out there’ in a dynamic and engaging ways which will keep ’em coming back again and again.
- Learn the distinction of having well written/SEO-friendly (another session) and discoverable/organized (this session) content.
- Learn how content visualizations can ‘up’ your engagement game and drive discovery across all your bases of knowledge.
- Learn tips for understanding what your “customers” want and to ensure you’re delivering the right content to the right people at the right time.