W397: Using Member Insights to Power Your Engagement
May 9 @ 11:00 am - 12:00 pm EDT
Remember the old phrase, “Knowledge is Power?” It’s true, especially when it comes to understanding, serving and keeping your members for years to come. Join Brianne Wheeler to identify gaps in what you know about your members currently and what insights you should be looking to capture today.
- – Explore common data challenges present in the member experience that affect an association’s ability to provide an individual level of service and value.
- – Identify gaps in what you know about your members currently.
- – Gain an understanding of what insights you should be looking to capture today for better member engagement and action.
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based