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W398: How AANP Gained Over 1,500 Members and $200K in Revenue

September 13, 2023 @ 11:00 am - 12:00 pm EDT

COURSE DESCRIPTION:

The American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1,500 members and add $200K in dues revenue is more simple than you might think! Join a fireside chat-style conversation with AANP and PropFuel.

 

LEARNING OBJECTIVES:

– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.
– See AANP’s process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication.
– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.
 
Want to see the webinar? CLICK HERE
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.

U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

(National Registry Sponsor Nr: 138278)

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INSTRUCTORS
Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…
Liz Messner
VP Membership, AANP
I love doing great things with great people! Currently I’m with the American Association of Nurse Practitioners as their VP of Membership.
Meg Sloan
Client Success Manager, PropFuel
Megan Sloan is a client success manager at PropFuel with over a decade of experience in association management that ranged membership engagement, project management, event…