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W398: How AANP Gained Over 1,500 Members and $200K in Revenue

September 13, 2023 @ 11:00 am - 12:00 pm EDT


The American Association of Nurse Practictioners has unlocked the key to adding new members and winning back lapsed members. Their strategy to gain over 1,500 members and add $200K in dues revenue is more simple than you might think! Join a fireside chat-style conversation with AANP and PropFuel.



– Explore AANP’s shift in thinking about how to approach individuals for member acquisition and win-backs.
– See AANP’s process for evaluating their current campaigns, assessing the technology necessary to make a change, and implementing a new style of communication.
– Take a quantitative look at the campaigns that have made them over $200K in new dues revenue so far this calendar year.
Want to see the webinar? CLICK HERE
Level Intermediate
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed At least 1 year of association or nonprofit operations experience. No advance preparation required for course
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based

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Brianne Wheeler
Director of Marketing at PropFuel
Brianne leads marketing for PropFuel, a conversational engagement platform for associations. She speaks frequently on marketing and communications strategy, with recent talks at DigitalNow, the…
Liz Messner
VP Membership, AANP
I love doing great things with great people! Currently I’m with the American Association of Nurse Practitioners as their VP of Membership.
Meg Sloan
Client Success Manager, PropFuel
Megan Sloan is a client success manager at PropFuel with over a decade of experience in association management that ranged membership engagement, project management, event…