W408: What “The Best Version of Baseball” Means for Associations
April 4 @ 11:00 am - 12:00 pm EDT
Major League Baseball has instituted a few new rules for the 2023 season. This effort was actually several years in the making and is designed to both speed up the pace of play and to make the games more entertaining. We’ll look at what went into the research and how these changes are preserving the integrity of the game and making MLB more fan-friendly at the same time. What does this have to do with associations? The simple answer is everything. Join us for a highly interactive session regarding these lessons for associations that even non-baseball fans will learn from.
- Learn how to listen to your members, sponsors, and partners to create products, programs, and services that resonate with newer audiences and younger demographics.
- Learn how to test possibilities and make small, incremental changes to grow your association and its reach.
- Learn how to thoughtfully change the rules of the game to better align your association with its mission and vision.
NASBA (Field of Study) Communications and Marketing
CAE (Subject Domain) Marketing & Communications
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Delivery Group Internet Based