Building Your 2024 Video Strategy: A Guide for Associations
COURSE DESCRIPTION:
Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Using video best practices and real-world examples from associations who are already putting these ideas into action, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.
LEARNING OBJECTIVES:
- Learn how to summarize the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes.
- Learn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.
- Learn how to design an actionable strategic plan for creating and distributing member-driven video content.
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As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for CAE credits toward your CAE application or renewal of professional development requirements.
U.S Transactions Corp. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
(National Registry Sponsor Nr: 138278)
