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Building Your 2024 Video Strategy: A Guide for Associations

January 23 @ 1:00 pm - 2:00 pm EST


Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.   Using video best practices and real-world examples from associations who are already putting these ideas into action, Michael Hoffman from Gather Voices will guide association leaders through the process of building an accessible, inclusive and scalable member-driven video strategy. All attendees will walk away with an actionable workbook to bring their video strategies to life.  



  • Learn how to summarize the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes.
  • Learn to assess the organization’s current campaigns to identify areas of opportunity to include more diverse voices and perspectives.
  • Learn how to design an actionable strategic plan for creating and distributing member-driven video content.
Level Intermediate
NASBA (Field of Study) Computer Software and Applications
CAE (Subject Domain) Member and Stakeholder Engagement and Management
Prerequisites and advance preparation needed 1 years operations experience. No advance preparation required
Reviewer Wade Tetsuka, CPA
CPE/CAE Credits 1.0
Cost Free
Delivery Group Internet Based
Course ID W485

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Michael Hoffman
Co-Founder and CEO, Gather Voices
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is…